TREAT YO FUTURE SELF: DESIGNING A RETIREMENT APP FOR MILLENNIALS

overview

During my work towards a graduate certificate in User-Centered Design, I was part of a 3-person team that explored whether a retirement app using gamification could be a viable approach to help working Millennials improve low 401(k) participation rates. We applied the user-centered design process and leaned on the findings of our research to design a mobile app called Treat Yo Future Self.

Treat Yo Future Self introduces the user to his or her “future self” using a chat UI and AI in order to help make saving for retirement a bit more personal, attainable, and emotionally-immediate. 

METHODS

User Research (Interviews, Draw Your Experience, Survey, Secondary Research, Competitive Analysis), Personas, Ideation, Sketching, Process Flow, Wireframing, Paper Prototyping, High Fidelity Prototyping, Usability Testing, Reporting, Final Design Specs

the problem

THE PROBLEM

The problem [original rgba(209,209,209,1), futura caps]

Workers under the age of 35 have the lowest participation rate in 401(k) plans of any age group. How can younger workers be motivated to save more now?

RESEARCH