Nathan Hedin
Hi there!
I’m a user advocate, strategic partner, and creative problem solver passionate about building meaningful product solutions grounded in evidence and empathy.
With over 8 years of experience leading UX research, I’ve worked across B2B and B2C contexts, spanning web, full-funnel journeys, desktop and mobile apps, and devices. Most recently, I’ve led research for collaboration and AI-powered experiences at Microsoft Teams, where I shaped product strategy for Copilot, meetings, calling, and multi-product ecosystems.
My expertise combines generative and evaluative methods (qualitative and quantitative), along with a background in product development, branding, customer experience, and small business ownership. I bring a track record of clarifying ambiguity, scaling research practices, and translating complex findings into clear direction for executives and cross-functional teams.
Below is a sampling of my past work. Click each case study to learn more — and check back soon as I continue to add new stories.
— Nathan
